In addition, you give a very professional image to your message. Making live videos then becomes the major asset for your presence strategy on LinkedIn. This increase in visibility consolidates your authority on the platform and helps you in your personal marketing. I remind you that the more reactions you have to your content, the more you increase their reach, in any case that is what pleases the LinkedIn algorithm. People appreciate this closeness which makes the relationship more human.Īuthenticity, real-time interactions, LinkedIn Live generates greater engagement. This is because you respond to comments immediately, just like in a real face-to-face discussion. But, with the direct, you enter a higher sphere. It is true that the posts and video posts on LinkedIn are already generating exchanges in the form of comments and LinkedIn reactions. They are looking for the natural and the real.Īnd secondly for real-time exchange. It is this insertion into reality that appeals to people. You are yourself! You really show yourself how you are in everyday life. But why such a craze for live video?įirst for authenticity ! Live, there is no filter and no video editing. The spectators clearly prefer the live ones. The big advantage is that this broadcast is in full interaction with your audience! LinkedIn Live: Why Live Video?ĭid you know that video is the most watched and most shared content on the Internet today? But do you know that if the video is in DIRECT, it is much more appreciated and triggers more engagement? LinkedIn announces that LinkedIn Live generates 7 times more reactions and gets 24 times more comments than standard videos. Thanks to live, LinkedIn Live allows different types of content to be broadcast: conferences, interviews, product presentations, advice, tutorials, question-and-answer sessions, etc. You respond to them live, creating a real relationship. They can ask you questions and give you their feedback in real time. They allow logged in users to interact directly with you. Broadcasts can be offered to targeted groups or for the entire community. This feature is available for your LinkedIn profile staff and / or your LinkedIn Company Page. That is, your video content is delivered in real time on LinkedIn. LinkedIn Live is a live streaming option. LinkedIn Live: Why make live videos? LinkedIn Live: what is it?
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